ABOUT
Old Friends Brewery is a Cambridge-based brewery founded by two old friends who saw a gap in the UK’s burgeoning American–style craft beer scene. OFB produces beers based on friendship and its brand represents this through emotive language and the variety of expressions and feelings communicated by the OFB marque. It’s in–your–face, maybe even a little truculent, but it’s not apologetic about the enthusiasm and passion that the brewers bring to their product. The bottle label introduces a bold, stripped back, black and white colour scheme and typography which contrasts with the playfulness of the marque. Colour is applied subtly through the bottle caps, which vary in colour for different beers. The website extends the brand by embracing the OFB Instagram account, which offers a peek into the lives and interests of the OF Brewers. Engagement with fans of the brewery is encouraged through guerilla marketing in which the social icons of people who commented on the brewery's social media is 'branded' and gifted back to them.
Back to Old Friends Brewery branding project
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
Tom Connell
Illustrator
United Kingdom
Ryan Stringer
Graphic Designer, Co-op
United Kingdom
Eliza Davis
Freelance Graphic Designer
United Kingdom
Thomas Birch
Graphic Designer, Freelance
United Kingdom
Mark
Design Director, Another Mark Jones
United Kingdom
Alexander
Senior Illustrator, Surfshark
Lithuania
Gaurav Nautiyal
Senior Creative Director, Ogilvy
India
Beach London
United Kingdom
Heather Deacon
Creative Solutions Connector
United Kingdom