About me

I founded Bashert Communications in 2015 as a boutique marketing consultancy for fashion brands and retailers in the British market. Inspired by the belief that physical brand interactions shouldn't be sidelined for digital-only brand experiences, the medium of 'retailtainment' has enabled Bashert's services to be commissioned in a growing roster of sectors, from jewellery and cosmeceuticals to placemaking and public affairs.

Although every workplan is bespoke for each client, popular services include marketing strategy, brand development, art direction, stakeholder management, event production and copywriting.

Prior to setting up the business, I had a 15 year career spanning sales, retail operations, marketing communications and public relations across luxury, high street, start-up and heritage brands. This peaked in 2015 as I was named one of Drapers 30 Under 30 and Jewish News 40 Under 40 Ones to Watch - hence the impetus to go solo!


Account Management, Brand Management, Branding, Copywriting, Event Organising, Experiential Marketing, Marketing, Negotiation, Point of Sale, PR, Public affairs, Sales, Visual Merchandising

Sector Experience

Charity / Not for profit, Communications, Fashion, Marketing, Placemaking, Public Sector, Retail, Transport


Drapers 30 under 30, Jewish News 40 under 40 ones to watch

Trade Associations


Currently No Recommendations
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
English, French (basic) & Hebrew (intermediate)
Creativepool member since 5 March 2019