ABOUT

We have launched a new long term brand building programme for Jaguar, entitled The Pace with an event in Amsterdam to celebrate the brand’s popular SUV models; the E-PACE, F-PACE and all electric I-PACE. We are very pleased to say it was chosen as ‘Editor’s pick’ Creativity Online / Ad Age last week as well as being picked up by a host of titles including GQ, Vanity Fair Italy, Vogue Germany & The Times.

For the launch, Jaguar announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. It marks a shift in marketing communications strategy for the Jaguar brand in Europe – towards a more integrated, multi-channel, owned, earned, and paid approach to reach a new audience.

We were responsible for the development of the overall programme strategy, creative concept and direction, leading and collaborating with an integrated team of four key agency partners for development of the platform and the launch activation. We worked with Spark44 (Frankfurt), Imagination (London) and dentsu X (Wiesbaden, Germany) as a cross-agency partner team.