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The FT Weekend 'Open Minds' campaign was created and developed by The Brooklyn Brothers and is intended to start cultural conversations and stimulate open minds.

Phase 1 has seen 3x provocations launch globally, visualised with bold and graphic illustrations (in OOH and digital spaces). Each provocation was based on a piece of the FT Weekends’ editorial content, showcasing the breadth and scope of what the FT Weekend offers and designed to stimulate thought, conversation and debate.

- Is mind control the tech industry’s greatest invention?
- Is age a disease we can cure?
- Can we separate the art from the artist?