ABOUT

We helped MINI to launch a set of new films to mark the restart of production at its Plant Oxford factory. The 30”, 20” and 10” spots herald the reopening of the plant following its closure in March.

As well as signalling the continued production of MINI Electric, the films mark a small step forward in the nation’s journey to recovery. The ads themselves feature behind the scenes footage shot inside the MINI factory before the plant paused production.

The work reflects a shift in tone for advertising made during the pandemic, capturing MINI’s sense of optimism and sharing a more positive outlook as the country starts rebuilding itself and moving forward.