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We’re proud to share our first piece of work for our new client, Isey Skyr - the popular Icelandic dairy product, for the launch of the brand in the Russian market.

As Iceland’s journey in the FIFA World Cup came to an end this week, we enlisted the hugely popular Icelandic football supporters club, Tólfan, to form a choir. The group sings ‘Kalinka’, a Russian love song to thank the host nation as part of the introduction of Isey Skyr in Russia. The launch campaign, kicked off with this thank you and will be live for six months in the Russian market - encompassing digital, OOH, experiential and in-store and already the film has received over 1.9 million views online.