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The Brooklyn Brothers and Lancôme celebrate the power of women
with a new campaign for the brand’s hero foundation Teint Idole Ultra
Wear
 
The Brooklyn Brothers launch a new campaign for Lancôme in the UK announcing that the brand’s best-selling foundation is now available in 40 shades. The campaign heralds the power and diversity of all women, by teaming up with 40 incredible women who are each powerful and extraordinary in their own way regardless of age, passion or indeed foundation shade.

‘40 Shades, 40 Powers’ kicks off with a film that introduces consumers to 40 completely different women, one for each shade of Ultra Wear Foundation. From TV presenter Sophie Morgan (shade 01), to innovator and founder of Nubian Skin, Ade Hassan (shade 15), to Joanne Sui (shade 024), a Civil Engineer, the film celebrates the power of women and the diversity of the U.K.’s population. In addition, three short films have been created to profile celebrated director and producer Gurinder Chadha, Olympic cyclist Laura Kenny and ballroom dancer Oti Mabuse. Shot by Jen Fearnley of Dingo Bill, these documentary style films give insight into what makes these women feel powerful and what they’ve overcome to achieve their amazing successes. The message of female empowerment is one of the most important things for Ms. Chadha, whose work has involved putting people who are normally on the margins of society centre stage. While Olympic gold medalist Laura wants to be known as the person who never gave up.