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The Brooklyn Brothers and Íslenska have launched ‘Buddy Hotline’ for transatlantic airline Icelandair, showcasing the airline’s commitment to adding value to customer journeys. The ‘Buddy Hotline’ offers the opportunity to connect with an Icelandair Buddy to offer personalised travel advice and recommendations.

The campaign has been created with a focus on digital, social media and PR and will feature across all key global Icelandair gateways, including North America, Europe and Scandinavia. At the heart of the campaign is a short video, directed by Álfheiður Marta, showcasing some of the staff enjoying their hobbies, from glacier hiking, and geothermal pool bathing, to enjoying Icelandic cuisine, whilst also responding to passenger enquiries.

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