ABOUT

Working for The Body Shop to design a new range called Superfood Hair & Body Mists with an additional impulse purchase. The design is to have an ingredient led, feel good and colourful approach across 6 fragrances. To differentiate each flavour and fragrance identity in a fun and engaging way. The design creates an illustrated look that can work across all 6 fragrances. It is colourful and playful with the shapes and patterns. The illustrations reflects the main two ingredients that are used in that particular fragrance. The Body Shop is all about the
Superfood ingredients with the natural fresh scent so felt it was key to demonstrate the ingredients in this fun way. The impulse buy is to be a small collectable product, either a fragrance dome or fragrance stick, so the packaging still needs to be reflected on this.