Five Elms is a block of luxury apartments (and also the name of the area). The building is contemporary but with aspects of the original building (high ceilings etc).
We created a graphic to represent the Five Elms idea and communicate the luxury element with a nod to the art deco heritage.
This was utilised throughout the brochure along with CGIs, as the building work was still underway. A responsive webpage for registration was also created, in line with the brochure.