The Big A
London
ABOUT
LEONIDAS, formerly part of Tag Heuer, is a heritage luxury brand for Swiss watches. We created the brand identity for these highly collectable timepieces with a long history of logos dating backs hundreds of years.
We targeted the enthusiasts, by making the brand recognisable from its heyday. The logo was based on the brand's most iconic period

Back to Branding for luxury heritage watch project
LEAP
United Kingdom
Andre Van Dyk
Global Design Director
South Africa