ABOUT

D&AD, one of the world’s leading creative organisations, held their first ticketed festival and needed a campaign to attract sales. They wanted to create an experience for attendees at the event itself. We gave them 100 unique pieces of original work, all representing a different aspect of creativity, that filled the Truman Brewery festival site.

D&AD beat their expected target by 120%, selling 1200 tickets for the 5-day event and D&AD President and Havas London ECD Andy Sandoz said about our work: “I admire The Beautiful Meme’s work for the way they use both striking visual and striking words to great effect. Their work also shows a lot of heart and a lot of punk, that’s the spirit I wanted for the festival.”