ABOUT

The Sun Bingo wanted to drive up sign-up. The base of this via their online bingo game - Fun in the Sun. We wanted the recipients to get excited about the prospect of playing Fun in the Sun, and safe in the knowledge that it's from their favourite newspaper - The Sun. This is an acquisition piece, and is very action orientated, to try and get the audience to go away and sign up straight away for their chance to win big and be among fellow bingo-ers! The DM & Email used a similar functionality as the actual game itself, the DM was a pull out that would reveal the winning symbols to claim their reward, and the email used built in GIFS, that started as the email opened, again to reveal the winning symbols.