ABOUT

Theartofus collaborates with Channel Twelve, an immersive creative programme, to create a strong visual identity and to design and develop their website. C12 is aimed towards anyone of any age, background, location or culture looking to try something new or break out of their daily routine.

With a strong personality comes strong visuals. The brand personifies it's creator; Sam Furness. Full of energy and curiousity, motivated to achieve.

We needed to create an identity that captured that personality but also kept Channel Twelve contemporary and timeless. We explored shape in 2 and 3 dimensions, symmetry and the history and progression of television.