ABOUT

Carli Wheatley is unique. When we first met her to discuss launching a new extreme health brand, her infectious nature captivated us all. With high visions, the brief was simple, 'create me a brand that stands out in the health food and juice market whilst giving me a platform to educate health conscious customers that there is never just one way'. Although the product line was essentially curated, it was a blank canvas.

Time. Time was the essential part of this project. Although an incredibly tight timescale, it was essential for the TYC team to spend as much time with Carli as possible. If this brand was to be a realisation of her, we'd need creative days, workshops, even workouts! We soon captured her values, vision and ethics. With Protein being both the core of her offer and huge in the market place, TYC curated the name Protein Haus and the brand was born.

From here we designed and built the web site, art directed the photo shoot, designed two kiosks, designed the packaging, set up the social media platforms, created uniforms and the first tees in the clothing line.

A remarkable brand that grows bigger everyday. The energy and bloody-mindedness combined with the accessibility and welcome nature of the brand make it a strong force to be reckoned with. It's not a soft approach to health but yet it inspires all to take action.

From installation in January 2016, the first year trading results speak for themselves:

Securing four high value sites: Westfield London, Moorgate Station (TfL) and two sites in Canary Wharf
First year turnover for the internal kiosk at Canary Wharf was £2.1M
1,350 customers served every day
11 major brand partnerships (including Nike, Reebox Sports Club, Lululemon, Gymshark and Optimum Nutrition)
18.3k followers on Instagram
These impressive sales stats make Protein Haus one of the highest grossing turnover retailers in the whole of Canary Wharf.

TYC is very proud of the instant success of Protein Haus and continue to work with Carli to challenge and push the brand to new limits.