ABOUT

Work
Transforming complex medical science into an engaging, self-guided educational experience.
An interactive journey simplifying chronic cough science while generating valuable HCP insight.

Strategy
To turned complex clinical content into an intuitive, interactive experience while capturing real-time insight into HCP knowledge, enabling Trevi to refine future communication strategies and focus areas.

Goal
Simplify complex chronic cough science into a structured, educational experience that would improve understanding of chronic cough, encourage interaction, and provide insight into HCP knowledge gaps.

Solution
Designed an interactive experience using progressive builds, animations, and user-led navigation, paired with a quiz capturing that provided Trevi with actionable insight into HCP understanding.