ABOUT

Work
Designing a luxury winter experience that became a cultural moment.
A premium hospitality space turning seasonal engagement into brand desire and sales.

Strategy
Position Whispering Angel at the centre of the winter cultural calendar, creating a premium lifestyle experience that blends brand, environment, and social currency to drive both awareness and demand.

Goal
Build brand awareness, increase sales, and create a highly shareable experience that drives both physical engagement and social amplification.

Solution
Designed a standout hospitality experience at Somerset House, transforming the space into a premium winter destination that encouraged exploration, social sharing, and direct product engagement.