The Keto snacking brand Adonis has had a complete overhaul of its branding, packaging and messaging, gaining key new retail listings in the process. We helped them to redefine their strategy and rationalise their on-pack communication to create a standout brand with a distinct personality and clarity of messaging.

David Thomson, Creative Director highlights the need for design that has both beauty and purpose in a cluttered environment. “With so many snacking options to choose from, consumers are increasingly looking for products whose benefits are clear from the outset. Low sugar content, keto friendly and added vitamins are key drivers for health-conscious shoppers, and Adonis needed to better communicate their advantage over competitors in this respect. We’ve created a modular system of geometric symbols and illustrations which can also integrate signposts for shoppers to enable them to understand the product immediately.”

The result is a vibrant and unique look.

Date created: December 2020 2020-12-01T00:00:00+0000
Date published: 17 December 2020 2020-12-17T16:25:04+0000
Project featured: on 26th February 2021 Contributor:

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