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The bright and bold new packaging, which will roll out across Faith’s extensive range of body and hair care products, was developed under the theme ‘nature is the boss’, reflecting the strength and vibrancy of the naturally-derived ingredients contained within their products. Clearer on pack messaging communicates the brand’s natural positioning: 99% natural origin, no SLS or parabens, vegan, animal cruelty free, and made in the UK.

Bringing in new consumers to the brand and enabling everyone to make natural choices is key to Faith in Nature’s strategy, which means gaining listings in the multiples is important to the future of the business.

The new look has had a transformative effect on listings and initial sales in Boots have exceeded targets.