The Smalls London


The Brief:

Heineken, a major alcohol company, was looking to promote their range of beverages, through creating content for their social channels.

They wanted a food and lifestyle photographer to take still life photos for a number of their iconic drink brands. The 12 brands chosen ranged from Craft Beers to Ciders. The aim was to create at least 4 lifestyle stills of each individual beverage.

The content was then to be distributed on owned social platforms and digital display advertising, as well as given to stockists to increase online purchases.

The Solution:

We commissioned an experienced lifestyle stills photographer with a strong history of working with food and beverage brands.

We teamed them up with a food stylist, set designer and in 4 days we turned one studio into 12 different branded shoots.

By ensuring that we had an in-depth understanding of the brand guidelines, we were able to create sets to perfectly match the brands needs and looks.

The Outcome:

Overall, for the 12 brands, we were able to create 100 stills to perfectly represent each brand.

Each product was in it's element, and we were able to reflect multiple key lifestyle moments for each of our 12 brands, increasing relevance. For example Desperados was placed in a party scene and Old Mout was placed in a bright, Summer scene, with fresh fruit.

These images were then used both on owned social media and by stockists in order to increase sales.

Project featured: on 10th December 2018 Contributor:

The Smalls has been a Contributor since 26th September 2018.

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Heineken: 12 Brands in Distinctive Settings