ABOUT

How do you capture Netflix in a bottle? With new titles popping up every day, chasing that relevance is a constant brand challenge. By the time you decide what to say and how to say it, your audience is often onto the next big thing. Our mission: create a reactive brand fixture that evolves in real time and moves at the speed of conversation. And we call it The Netflix Marquee, currently glowing on Sunset Blvd. Each Monday morning, we assemble 6 writers to decide on the message that will go up that week. Our main mantra: Be conversational, not promotional. In a category that relies on teases, release dates and “now streaming,” we are finding a new way to rewrite the entertainment marketing script. We want the marquee to feel like your culturally-savvy, entertainment-obsessed bestie. We never alienate, go too obscure, or overdo the snark. It’s our first opportunity to bring the brand voice that we’ve honed for nearly a decade on social media to a new audience in the physical world. Since launching in September 2021, the marquee generated over half a billion social impressions from just one billboard. Our first message, a simple reminder of our humble DVD beginnings, broke Linkedin and became the biggest post by any brand in their history. Since then we’ve ignited a flame war between The Rock and Ryan Reynolds, honored Halle Berry’s directorial debut, and have been labeled a cultural landmark by Google. It’s been shared and celebrated by Netflix talent like Regina King, Kristen Bell, Julia Garner and Adam McKay and influencers like Casey Neistat and Emma Chamberlain. With some good old fashioned copywriting, some black letters and a glowing sign, we’re proud to say we’ve figured out our own iconic way to capture Netflix in a bottle.