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Since October 2020, Amendment 171 has been on the table in front of agricultural politicians in the European Union. And if the number combination 1-7-1 does not tell you much, it hides a proposed law that wants to censor plant-based food and drinks by banning the use of words, and perhaps even packaging and pictures, which can be associated with dairy products. But why? Well, ask the milk lobby. Because it’s them who seem to believe that expressions such as "alternative to yoghurt" or "milk-free" make it difficult for consumers to distinguish plant-based products from dairy products. But surely Europe's population is smarter than that? We integrated a captcha on WeTransfer and various news sites around Europe, to find out - and to get people to act of course. The campaign collected over 450,000 signatures and the proposed law was scrapped.