The One Show
New York
ABOUT
Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying “Agua.” It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle.
AWARDS
One Show - Silver Pencil
MADEIT CREDITS
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IKEA CanadaClient
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Aaron StarkmanChief Creative Officer -
Alex LefebvreGroup Account Director -
CaratAgency -
Crystal KimMedia Coordinator -
Edouard CouneArt Director -
Faizal ShaikhAccount Supervisor -
IkeaAgnecy -
Jean-Nicolas DuvalArt Director -
Joel HoltbyCreative Director -
Johanna AndrenCMO -
Jordan SequeiraMarketing Communications Specialist -
Karen HrsticVP, Group Account Director -
Maxime SautéArt Director -
Mike DubrickExecutive Creative Director -
Monalyn QuelnatMedia Planner -
RethinkAgency -
Santiago ArbelaezHead of Media -
Sarah RiedlingerGroup Account Director -
Sean McDonaldStrategist -
Shereen LadhaStrategist -
Vanessa CoutinhoAssociate Account Director -
Xavier BlaisCopywriter -
Zachary BautistaArt Director -
The One Show