ABOUT

Christmas in Berlin means pure stress! How can we - the BVG - Berlin’s public transport company, reduce stress and make driving home for Christmas relaxing again? With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger. The hemp ticket - a ticket made of edible paper sprinkled with hemp oil, which was sold in the BVG customer centers on the most stressful days before Christmas. Thus, we not only make Berliners calm down after the Christmas rush hours but also freak out about this dope new ticket. Within hours it was metaphorically and literally on everyone's lips. Social media went crazy and around the globe people reported about the "Cannabis Ticket". With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. News from all continents reported about the hemp ticket and in Berlin a real hype developed around the tickets. Social media went crazy and even already invalid tickets were sold for more than five times their original price after the promotion. Thereby we caused a big smile under the Christmas tree not only in Berlin, but all over the world.