ABOUT

Our goal was to make a holiday film that felt like a children’s book brought to life through the lens of iPhone 13 Pro. This was a story for the family, shot by an iconic Hollywood family, father and son directors Jason and Ivan Reitman who took advantage of all the iPhone 13’s new features. We created a story about an unbreakable bond of friendship between our main character and her snowman “Simon” as she does all she can to keep him from melting from one holiday season to the next. We wanted the perfect balance of emotion and comedy, showing the lengths our badass would go to to save her friend. We also wanted to nod to the fact that this was a year when a lot of us were finally reconnecting with family in person. Our end line subtly encapsulates that feeling with a sense of celebration and optimism the world needed.