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To celebrate the 150th anniversary of Hennessy XO cognac, and to create a modern storytelling around its tasting, we created a unique experience: Hennesscreen: the first film that can only be viewed through a glass of Hennessy Cognac. An anamorphic animation film in which the glass, functioning as a lens, allowed connoisseurs at pop up stores and art fairs to see it during the ritual 3 minutes while they let the cognac breathe before tasting it. Hennesscreen is a unique experience, made to reinterpret the ritual of tasting XO cognac, through the media of a glass of Hennessy cognac.