The One Show New York

ABOUT

When Facebook Inc went down on October 4, Twitter lit up. Everyone rushed to the bird app to hang out so we dropped a Tweet from @Twitter that became a thread for the ages. By the end of the day, the Tweet became the 2nd most liked Tweet of 2021, globally, and was featured on Good Morning America, the Late Show, and the cover of the New York Times.

AWARDS

One Show - Bronze Pencil

MADEIT CREDITS

  • TwitterClient
  • Adena JonesSocial Marketing Lead
  • Alastair FlowerSocial Marketing Lead
  • Alphonzo TerrellGlobal Head of Social Marketing
  • Amy JonesSr Social Marketing Lead
  • Ashley TyraHead of Social Editorial & Voice
  • Beverly JacksonVice President, Global Brand & Consumer Marketin
  • Bianca PosterliHead of Social Marketing & Activations
  • Bryan RodgersAwards Producer
  • Carolyn NguyenSocial Operations Lead
  • Charles ChildersAwards Producer
  • Dan RodriguezAwards Producer
  • Ericka KurtzHead of Social Operations & Intelligence
  • Ernest WilkinsSocial Marketing Lead
  • Gissel AlvarezSocial Convo Lead
  • Giuliana AllegrottiSocial Editorial Lead
  • Heather ZonsSocial Convo Lead
  • Kimberly CadavidSocial Convo Lead
  • Leslie BerlandChief Marketing Officer
  • Nicole JacobsSocial Operations Lead
  • Rena LevinSr Social Convo Lead
  • Samuel StrykerSocial Editorial Lead
  • Shiraz SiddiquiSocial Editorial Lead
  • Yosub KimSr Social Marketing Lead
  • The One Show

Who pooled - hello literally everyone