ABOUT

INSIGHT Unlike kids, adults tend to snack on Goldfish by the handful. Maybe this is because they are anatomically advantaged to do so, since they have bigger hands. CREATIVE IDEA: CAN YOUR HANDFUL OF GOLDFISH BEAT THE BIGGEST HANDS IN THE NBA? To get adults to celebrate the way they eat Goldfish, we made going for the handful a competitive sport. We asked them to show us how many Goldfish they could fit in their big, adult hands when they #GoForTheHandful. A CLEAR OBJECTIVE: BEAT BOBAN To ramp up competition, we brought in the biggest hands in the NBA, Boban Marjanović. Standing at 7’4”, he has a cult following, and even a Reddit thread dedicated to pictures of him holding things. When Boban grabbed 301 Goldfish in a single handful, we knew he’d really get the competition going.