ABOUT

Bees is Ab InBev’s b2b platform that provides a new shopping experience for grocery stores to buy the products they need. But we identified that this time they needed more than products; they needed a helping hand. The lockdown imposed in Argentina brought about dramatic consequences for smaller shops. Despite that, they maintained the Argentinean tradition called "fiado", which consists of selling on credit with just one warranty: trust. We created the campaign Data for Store and we sold on credit to those who always did so, by launching an assistance program that is 100% based on our data. We analyzed the purchase history of our more than 370.000 clients from all around the country and detected which of them were buying less and less. We gave them the products they needed and couldn’t afford and let them pay the way and when they could.