ABOUT

“The Soul of America” is an ad created for the Spike Lee film Da 5 Bloods. Midway through the film’s marketing campaign, America was rocked by the tragic murder of George Floyd. In response to this harrowing event, Black American voices at our agency pitched Netflix on a new piece that would reflect the themes of the film and their connection to real-life injustices that, for too long, have been swept under the rug. Rather than relying on footage from the film itself, this ad utilizes interviews with the director and lead actors, alongside footage from one of Dr. Martin Luther King Jr.’s most iconic speeches. “The Soul of America” delivers an important message about the stakes of America’s struggle with racism—a message that transcends the marketing of a film and resonates to this day.