ABOUT

BUSINESS CHALLENGE
Broaden our brand appeal across ages and social groups

In order to become the number 1 brand in baby and toddler food, we needed to make Organix more relevant, distinctive, and emotionally engaging to all parents.

STRATEGY
Less worthy, more joy

We are parents’ ally at every stage their child’s food journey as they seek to encourage healthy eating habits. We champion great food, in a way that is a joyful, inclusive and down to earth. We believe everyone is born with the potential to love great food, and our products are designed to spark that love.

What real people think
“All the baby foods are basically healthy so make choices around convenience and what I think my baby will like.”

THE IDEA
Spark their love of great food

WHAT WE MADE
Advertising