ABOUT

Project period: May to October 2025.

Context and challenge

Seequent's partnership with Vale's Desenvolver 2025 programme connected young talent with geosciences. The communications challenge was to give that initiative relevance across business, education and specialist audiences in Brazil.

TNS contribution

The New Standard combined tailored media outreach, storytelling, branded content and monitoring. The work connected the partnership to innovation and talent development, with executive commentary supporting the narrative.

Reported results

TNS's case reports 191 published stories across 23 states plus the Federal District, with no negative coverage recorded. Reported total media value was USD 1,143,136 using advertising value equivalency (AVE), combining branded content and earned media. This is a first-party media valuation, not earned-only value, sales, revenue or ROI.