ABOUT

Project period: June to August 2026.

Context and challenge

Gestamp, the Spanish automotive engineering group, needed its Piracicaba plant opening to communicate its commitment to Brazil's automotive sector to business and trade audiences.

TNS contribution

The New Standard developed the communications narrative and ran the event's press operation. Work included media relations and an executive interview with Valor Econômico under embargo, followed by coverage across business, automotive and broadcast media.

Reported results

TNS's published case reports 24 pieces of coverage: 17 online, five radio and two print. Its sentiment analysis records 20 positive and four neutral pieces. The case reports R$337K+ in earned media value. These are first-party communications measurements, not independently verified sales, revenue or return on investment.