ABOUT

The NDL Group is a London-based agency delivering customer experiences through prize promotions, competitions and group incentive travel.

They commissioned a double-sided card for the Arquiva Commercial Radio Awards aftershow party, serving both as an invitation and fill-in form for a prize draw. The brief came with only 24 hours’ notice and two precise requests – Firstly, giving a nod to the music act of the evening and secondly, using a photo to represent the first prize of the draw – a helicopter tour above London.

As the live act was soul music, I designed a card resembling a Motown 7-inch vinyl – a shape which also helped with the table set-up. In order to save space for the main image, I placed the price list, fill-in form and T&C blurb running over the vinyl groves on Side B.

When looking for the exciting photo I had envisioned for the London helicopter tour, stock images simply didn’t seem to cut it. Therefore, rather than spending precious time on different archives, I decided to buy two separate photos and merge them together. I added filters and a texture to retro-style the image and obtain a result that pleased both organisers and guests.