ABOUT

We needed an ownable, culturally Spanish platform that endorsed ‘Let’s WIZZ’ and dialled the WIZZ brand up from corporate to cheeky, closing an awareness gap of 23% after 20+ years in-market.
The work needed to be unmistakably WIZZ. Strong WIZZ Pink, clearly an airline, and Spanish language but with ‘Let’s WIZZ’ global positioning in English. And execution spanning TVC, DOOH and social with a matrix production for efficiency.
Success meant content at scale, fast and low-cost, in a repeatable system, landing proof points (ultra-low fares, a modern fuel-efficient fleet, on board experience, breadth of routes).All without sacrificing the craft.