ABOUT

2020 was an interesting year for activating live events. Amidst a pandemic, we were able to produce an immersive walk-through event at London’s famous Covent Garden market, that was a tribute to this year’s new Christmas advert. We created 12 builds that played out like the song, featuring scenes depicting the lines sang in the advert. With four different Snap-chat enabled features that accompanied our event, we also created a digital-friendly version that enabled anyone at home to virtually travel through the space and see facts about each model and structure.