The Kitchen @ Kraft Heinz London

ABOUT

We know people like to carry Heinz Ketchup with them everywhere so when the Rhode phone case with its in-built lip gloss blew up online we reacted quickly, putting a Heinz spin on this must-have accessory and the community reaction was "you need to make this real".

So we did, prototyping, crafting and manufacturing our Ketchup phone case in just 3 weeks.

The campaign got the world talking, driving 17M impressions, 97% positive sentiment, 13% follower growth, and put Heinz at the heart of modern culture, proving when it comes to the ultimate must-have accessory, it has to be Heinz.

AWARDS

Social Buzz Award

Who liked - How a sachet of Heinz Ketchup became this season’s must-have fashion accessory

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