ABOUT

I was asked by Clive Agency to conceptualise the use of the rooftop space in Selfridges London for the launch of Peroni Libera, an alcohol free beer.

In a short turnaround, I developed the creative idea and look for the space. The overall idea was to utilise the ribbons from the brand guidelines to have a contiuous flow from the entrance to the rooftop. I then worked with a 3D artist to visualise the space which included a corrirdor of ribbons leading to the roof which contained huts and an open branded space.