ABOUT

JIERRA BEAUTY
Brand Development & packaging design
2021
We set out to define a new identity for Jierra Beauty.An independent luxury cosmetic shop with organic,handmade products based in the UK, stemming from cultural roots.Through research we aligned our goals with theirs and pursued acreative route that represented the brand's ideals and product accurately.The first conceptual stage involved a focus on earth tones and dramatic,kaleidoscopic graphics to reflect the products ability to calm the senses.
To develop the identity further we decided to create more relaxed visuals, muted and minimal. Together with soft tones from earth and skin; the luxury of the brand becomes far more recognisable.
We collectively decided on two separate logos for the brand, a digital icon represented by the peaceful butterfly and abstract brand initials.
And a hand written icon that signifies the products handmade, organic origin.
Since launch the brand has been featured in numerous magazine articles and released a variety of products, with generous 5 star reviews.