ABOUT

This global campaign for Bet365 explains the safety measures that Bet365 have in place to ensure the characters featured are able to save money for real world time with their family and friends. We filmed on location for the beach and also created two highly detailed 360 degree sets filmed on steadicam: a high end hotel room including the outside of the window plus an urban dive bar.

This was an amazing project to be part of and shows what can be achieved when the whole team pulls together to design, build and start filming within only 8 days. The trust that trickled down from client through to production and all departments meant that the project was commissioned on a Thursday, designed and signed off by Monday and was ready for three days of filming by the following weekend. Everything was designed and briefed remotely with buying teams in both London and Manchester. Filming took place in a Manchester and North Wales.

Global TV Ad campaign for Bet365
Production Design: Elizabeth Melinek
Director: Michael J Ferns
Production: The Gate Films
DOP: Tim Fok