ABOUT

Context
Re_Threads is a new sustainable clothing brand that is on a mission to turn profit into purpose by partnering with a charity called RISE Futures to provide opportunities for children in care.

Challenge
How can we share a story of brand purpose with genuine authenticity and warmth?

Solution
The Future Collective’s relationship with Re_Threads was established at the very beginning of their start-up journey, the ideation and formation stage of their
business.

We worked collaboratively to ideate, create and develop every aspect of the brand: from name
generation and brand proposition, to the identity, guidelines and communications. As well as the sourcing and go-to-market strategy.

With a visual style akin to a journal or scrapbook, we created a website and brand film designed to focus on revealing personal stories of regeneration, circularity, collaboration and giving back to the local community.