ABOUT

Context
The global flooring giant Interface is committed to running its business in a way that creates a climate fit for life. Its mission is to overcome the biggest challenge facing humanity and reverse global warming, to restore the planet and leave a positive impact.

The Interface Design studio is truly global in reach, with over 60 designers specialising in workplace, healthcare and hospitality design.

Challenge
How can we communicate the Interface design philosophy and capabilities to a global audience of designers and specifiers?

Solution
We began by repositioning the Interface Design Studio, developing a positioning strategy that effectively introduces, elevates and differentiates the offer and clearly communicates the core design philosophy.

We then applied our strategic thinking to the Interface website, designing a visual concept for the Design Studio that shines a light on product stories and prompts conversations about the people behind the designs, why they are designing them and the ways they can be applied.

From a broader perspective, we regularly collaborate with the Interface product design team to identify key design trends. We articulate our thinking through the creation of content for brochures, webinars and sales tools.