ABOUT

Context
Howdens is one of the largest kitchen manufacturers in the UK, with a focus on local community and meaningful relationships developed by tradespeople, customers, local charities, suppliers and depot teams in every part of the UK.

Challenge
How can we future-proof our product innovation strategy to ensure relevance with people as their lifestyles and needs continue to evolve at pace?

Solution
Year-on-year, we create an annual trend forecast describing the key trends and transitions likely to influence interior design in the next 12-18 months, translating how this will manifest itself in the design of our homes, kitchens and flooring.

Our strategic and creative thinking is grounded in an indepth understanding of the macro trends that will influence our lifestyles and environments in the decades ahead, and the micro trends in colour and materials that will shape the design of home interiors in the coming seasons.