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The Brief
To create a striking and immersive brand showcase for JLR that would celebrate its leadership in luxury and innovation, strengthening brand affinity and create meaningful engagement with a broad audience. Key objectives included increasing brand visibility, engaging with a diverse audience, and leaving a lasting impression through memorable experiences.

Our Solution
We designed a bold, modernist structure divided into four distinct brand pavilions—Range Rover, Defender, Discovery and Jaguar—anchored by a tranquil central courtyard. The exterior’s monolithic design reflected the strength of JLR’s House of Brands, while each interior space embodied its individual brand identity through bespoke materials, finishes and storytelling.

Key highlights included the first UK public reveal of the Jaguar Type 00 concept car in a vivid, colour-drenched space with a playful aura photo activation. To enhance visitor engagement, the Discovery brand room offered children a 'Discovery Passport' to collect stamps from 5 locations across various activation areas. Upon completion, they received an exclusive branded giveaway. The Range Rover experience showcased the dynamic capability of the latest models, with an in-drive photo capture opportunity, whilst the miniature Defender drive offered a joyful, interactive zone for younger visitors.

The show stand attracted significant footfall and social engagement, delivering an elevated brand experience that was both architecturally striking and emotionally resonant. It successfully reinforced JLR’s values of luxury, performance and sustainability, while creating lasting connections with fans, families and automotive enthusiasts.