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Rebooting a children's entertainment brand, especially such an iconic one, involves working across all aspects of social media. Consumers want to engage on their own terms and whenever and wherever the desire hits them.

One of the many tasks undertaken while at HiT Entertainment was the repurposing of the assets we had developed, to engage with consumers at every possible opportunity. Shown here are just a few examples of the kind of assets I developed to work across all platforms addressing touch points hi-lighted by internal marketing and home entertainment teams.