ABOUT

The Dubs has been working with AllianceBernstein EMEA since early 2019, initially to define both their content marketing and social media strategies prior to launching their thought leadership editorial programme to wholesale investor audiences in the primary markets of UK, Germany & Italy in May 2019.

Concept
Create a sustainable publishing programme to actively build engagement with targeted audiences in key European markets through high-quality content. 

Execution
The Dubs provides a retained service; managing all aspects of paid social media. This activity includes article creative, twice-weekly promotion of sponsored articles to highly targeted audiences, real-time optimisation of campaigns, reporting and data analysis.

In addition, The Dubs provides guidance and documentation covering editorial and imagery production and social media best practices. These have ensured that the ongoing programme of producing content can be sustained at the highest quality. This, in turn, engenders real stand out and above benchmark engagement in environments of heavy congestion.

Results
In the first 6 months of consistent publishing, the programme has delivered engagement rates 200% above industry benchmarks. In addition, the programme is now a key driver of audiences to the local market websites.