The Drum
Glasgow
ABOUT
Some things really are best kept to yourself. But having a surprise visit from the poo fairy is an all-too-relatable experience, and whilst Imodium can make all the difference between salvation and humiliation, it’s a difficult product to market sensitively. So I didn’t even try.
This was nominated in the Best ad without a headline category in the 2019 Chip Shop Awards.

Back to Shit Happens project
Stephen ONeill
Senior Art Director / Designer
United Kingdom