The Drum
Glasgow
ABOUT
The Brief
To celebrate the arrival of driverless cars in the UK market, The Drum asked the most important British agencies not to reinvent the wheel, but to re-imagine the best and most iconic ads from the MadMen era and to give them a 'driverless taste'.
The Idea
We proved, one more time, that Volkswagen is a problem solver. From now on, the drink and drive issue is gone for good.
Back to Reinventing The Wheel (Print) project
Javier Arres
Artist, Javier Arrés
Spain