ABOUT

Better by Sport is born from the powerful synergy and vision of its two founders and partners. A start-up brand that has established a living data-rich digital platform for athletes, sport enthusiasts and coaches as well as patients and life coaches, encouraging worldwide scientific research, education, sport and health communities to work together. Better by Sport has launched MySportsLab on iOS, a mobile integrated sport and wellness app enhancing sports training and designed for those who want to improve and live better.

The Design Laboratory designed a unique identity which confidently reflects these USP’s, focusing on Intensity, User Journey and Progression.

The brief called for The Design Laboratory to create a brand that has flexibility and scope to launch on a global scale. The brand aesthetic has been designed to successfully communicate across all platforms, including print, physical products, digital (app) and online. The Design Laboratory also collaborated with Kate Rodgers, Head of Marketing at Better by Sport, to help design the brand’s website.