ABOUT

A promotional video created for Horse Racing Ireland to promote them for the upcoming season and to try to get more people involved. This idea started with having 6/7 different people that own horses but all in different scenarios, and the video records them from being calm and nervous as the race starts, to then becoming excited and shouting at the end of the race and as the music intensifies. The video then zooms out to a college of all these people which then pixelates into the eye of the horse. Zooms out further again to the horse running the final furlong of the race with the jockey. After the race then it goes back to the people and shows 2 pairs of them as the video finishes off.